About

Elevating Latin Culture in Every Kitchen

At Hedman Soto we’re driven by a profound love for nuestra cultura, Latin flavors, and beautifully crafted kitchenware. Our mission goes beyond offering premium products; we’re here to reshape how Latin American traditions are embraced in the U.S., bringing together elements of luxury, tradition, and modern design. Each item in our collection reflects the vibrant spirit of Latin America while meeting the highest standards of quality and sustainability.

Our Founder’s Journey: A Love of Food, Culture, and Craft

Hedman Soto’s passion for the kitchen began as a child in Puerto Rico, where he learned to cook from his mother and bake from his father. Those early days, surrounded by the aroma of comida casera and family traditions, ignited Hedman’s love for food and kitchenware. As he grew, he developed a keen eye for design, blending his culinary heritage with an appreciation for elegant and functional kitchen items.Hedman’s professional journey spans over a decade in supply chain management, with experience at companies like Jet.com, Jonathan Adler, and Milk Bar. In these roles, he sharpened his skills in everything from sourcing and production to logistics, learning to balance both creativity and efficiency. With Hedman’s expertise and dedication, our brand is built on a foundation of quality, integrity, and a passion for nuestras raíces.

WHY HEDMAN SOTO?

A Fresh Perspective on Latin Culture

We don’t just bring products to market; we bring una experiencia that embodies the richness of Latin America. Each item is selected to reflect the vibrancy, passion, and warmth of Latin traditions. We collaborate with artisans, chefs, and creators from across Latin America, amplifying their stories and craftsmanship. Every item tells its own story—whether it’s a spice blend, a beautifully designed kitchen tool, or cookware that enhances the culinary journey.

WHY HEDMAN SOTO?

Commitment to Quality and Sustainability

In an industry often dominated by French and Italian brands, Hedman Soto is redefining standards with Latin American-made products that uphold the highest level of quality. Our focus on sustainability goes hand in hand with quality, as we work to minimize environmental impact and support local communities across Latin America. Each item is crafted with love, often in small batches, to bring you luxury that feels personal and meaningful.

WHY HEDMAN SOTO?

Latin Luxury, the Hedman Soto Way

While many brands source products globally, we focus exclusively on productos latinos. Every piece in our collection is sourced directly from Latin America, ensuring authenticity and cultural integrity. Our vision is to showcase the beauty and artistry of Latin craftsmanship, offering you a unique luxury that honors nuestra cultura.

Expanding Latin Heritage in the U.S. Market

Looking forward, our vision is to expand the presence of Latin-inspired kitchenware and pantry items, introducing the U.S. market to products that carry the soul of Latin America. We’re excited to launch the exclusive Hedman Soto Collection and partner with brands that share our values of quality, sustainability, and cultural pride. Our dream is to become the destination for Latin luxury products, where every item represents the essence of nuestra gente and invites you to celebrate Latino heritage in your own home.

Connecting with Our Community

Celebrating Culture Through Every Product

When you bring a piece of Hedman Soto into your home, you’re embracing more than just a product. You’re supporting the makers, the traditions, and the community behind it. Each item is crafted with pride and rooted in nuestra herencia, bringing you a story as rich as the flavors and colors of Latin America. Our customers are family to us, part of a shared journey to celebrate and honor our culture with every meal, gathering, and beautifully crafted piece that graces your kitchen.

Join Us in Celebrating Latin Luxury

We’re honored to lead a movement that redefines what Latin-inspired products stand for. Through our carefully curated collection, we invite you to bring the beauty, elegance, and spirit of Latin culture into your kitchen. Together, let’s honor nuestras tradiciones and create unforgettable experiences with every item that tells a story, every recipe that connects us, and every shared moment around the table.

WELCOME TO HEDMAN SOTO