From Puerto Rico With Love

Tunel de Guajataca


From Puerto Rico With Love is a Hedman Soto initiative dedicated to empowering Puerto Rican entrepreneurs by bringing their products and stories to the U.S. market. Through mentorship, logistics support, and brand amplification, we connect the heart of the island with customers across the nation — creating economic opportunity while celebrating our cultural pride.

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About the Program


Puerto Rico is home to passionate entrepreneurs creating products that tell the story of our culture, heritage, and innovation. Through From Puerto Rico With Love, we provide hands-on guidance, connections, and resources to help your business grow beyond the island.


Our goal: Support 10 entrepreneurs in Year 1 — giving each the tools and exposure to grow beyond the island.






Mentorship in Branding, eCommerce, and Pricing

You’ll work directly with the Hedman Soto team to refine your brand for a competitive edge in the U.S. market.

This includes:

Branding guidance to ensure your product packaging and identity stand out while staying true to your cultural roots.

E-commerce coaching to set up or optimize your online store, with proven strategies for converting visitors into loyal customers.

Pricing strategies that balance profitability with competitiveness in a new market, so your product can thrive both online and in retail.

Logistics Support for Exporting Products to the U.S.

We simplify the complicated process of getting your products from Puerto Rico into customers’ hands in the U.S. by:

Connecting you with reliable freight partners for cost-effective shipping.

Helping you navigate customs, compliance, and labeling requirements for export.

Offering solutions for small-batch consolidation, so you can share shipping costs with other PR makers.

Marketing & Storytelling to Connect with Customers Nationwide

Your product has a story — and we make sure it’s told in a way that inspires and sells. We’ll work with you to:

Craft a compelling founder story that resonates with U.S. consumers.

Capture high-quality photography and video content that showcases your product beautifully.

Feature your brand across Hedman Soto’s email marketing, social media campaigns, and PR outreach.

Collage of people with bottles of K&L Spirits products in various settings.
Three people sitting around a table with a laptop and card game
Two workers in a warehouse with 'Made in Puerto Rico' boxes and a laptop.
Woman in a brown dress standing in front of a camera in a store setting.

Who Should Apply?

We’re looking for Puerto Rico–based entrepreneurs who:

Create unique, high-quality products (food, kitchenware, home goods).

Have the capacity to fulfill orders to the U.S. market.

Are ready to share their story and expand their reach.

How It Works

Apply — Tell us about your product and business.

Get Selected — We’ll choose 10 entrepreneurs for Year 1.

Prepare — We work together on packaging, compliance, and marketing.

Launch — Your products debut on HedmanSoto.com & at our NYC pop-up.

Collage of four scenes including a woman with a tablet, a group at a table, workers in a warehouse, and a woman holding a jar.